Each year, the American College Application Campaign (ACAC) works with every state and the District of Columbia to host college application events in high schools and community organizations. Our goal is simple: ensure every student gets the support they need to apply to college.
This past school year, ACAC honored 26 high schools as School of Excellence awardees for their demonstrated commitment to student success and for serving as exemplary models for their state’s college application campaign.
Now you can learn from the best!
We’re bringing together three School of Excellence recipients in a special webinar to share the strategies they deployed during the 2025-26 application season to ensure they reached students who needed support navigating the complex college application and admissions process.
Join us on Tuesday, Aug. 11, at noon ET for a webinar where you’ll learn:
The importance of hosting a college application event.
Innovative ways to reach students.
Strategies to remove barriers that prevent students from applying to a postsecondary institution.
Boost your school’s college-going culture by leveraging proven strategies from the American College Application Campaign. This session provides a practical roadmap for planning application events, engaging families, and building schoolwide momentum. Lisa Sommer King will share adaptable best practices and real-world examples to help you streamline the application journey for every student.
Attendees will learn to:
Implement ACAC strategies to increase application completion rates.
Plan and execute effective college application events.
Engage students and families effectively throughout the application process.
Presenter:
Lisa Sommer King has worked for the American College Application Campaign since 2016 as senior communications specialist and was named director in 2020. Prior to joining the Campaign, King served local, state, and national nonprofits and education institutions through her communications consultancy, including the National College Attainment Network. Lisa holds a master’s degree in strategic communication from Michigan State University and a bachelor’s from Central Michigan University.
As fall planning approaches, your schedule is demanding. Join the ACT Counselor Outreach Team for a four-part webinar series designed to translate complex data into stronger advising conversations and schoolwide impact.
Whether you’re supporting first-generation applicants or aligning with your administration, these sessions provide practical frameworks and tools you need to support students navigating admissions, testing, and postsecondary planning.
The Schedule at a Glance Register for one or all four webinars. Join the sessions that fit your needs. All session times are in Eastern Time. If you are unable to attend “live,” a recording of the sessions will be sent to all registrants.
Wednesday, July 22
11:00 a.m.–12:00 p.m. — Understanding the ACT: Foundations and Tools for Student Success
12:30 p.m.–1:30 p.m. — Strengthening Counselor–Administrator Collaboration for Student Success
Thursday, July 23
1:00 p.m.–2:00 p.m. — Increasing College Application Completion with ACAC
2:30 p.m.–3:30 p.m. — Supporting First-Generation and Underserved Students
Across all sessions, we’ll explore:
Clear frameworks for understanding ACT test structure and scoring
Practical strategies to support first-generation and underserved students
Approaches to increasing college application completion
Strategies for strengthening collaboration between counselors and school leaders
Who Should Attend?
This webinar series is ideal for:
ACT’s American College Application Campaign is excited to partner with College Essay Guy this spring and summer to offer a free workshop to help students get started on their college personal statement.
During this workshop, you’ll:
Learn what makes a strong personal statement.
Discover ways to find meaningful essay topics and stories.
Start brainstorming ideas you can turn into a full draft later.
We’re excited for you to participate and get a strong start on your essay – whether for your college applications, scholarship applications, or job applications!
ACT’s American College Application Campaign is excited to partner with College Essay Guy this spring and summer to offer a free workshop to help students get started on their college personal statement.
During this workshop, you’ll:
Learn what makes a strong personal statement.
Discover ways to find meaningful essay topics and stories.
Start brainstorming ideas you can turn into a full draft later.
We’re excited for you to participate and get a strong start on your essay – whether for your college applications, scholarship applications, or job applications!
High school juniors are often overlooked in the college access process — but their junior year is a pivotal time to explore options and make informed decisions.
Join ACT’s American College Application Campaign (ACAC) to learn about College Match Day, a new initiative that helps high school juniors understand college match and fit, build balanced college lists, and prepare for senior-year applications.
By holding activities during the school day, College Match Day ensures that all students, especially those from underrepresented backgrounds, such as low-income families, students of color, or first-generation college students, can participate in meaningful college exploration.
Hear from counselors from Augusta Senior High School (Kentucky), Godwin High School (Michigan), and El Toro High School (California) as they share their experiences implementing College Match Day and the impact it’s had on their students.
Join us on Tuesday, January 27, at noon ET for a webinar where you’ll learn how to:
Understand and communicate the importance of match and fit in college planning.
Introduce and implement College Match Day in your high school using the provided implementation guide.
Strengthen your school’s college-going culture and expand access through early, equitable planning.
Each year, the American College Application Campaign (ACAC) works with every state and the District of Columbia to host college application events in high schools and community organizations. Our goal is simple: ensure every student gets the support they need to apply to college.